Do you believe in classical music?

Wonderful news: the latest figures from the BPI reveal that sales and streaming of recorded classical music grew by 10.2% in 2018 compared to the 2017 figures.

This compares to the much lower 5.7% growth in other genres. In fact, classical CD sales grew by 6.9%, while most other genres actually saw a decline in sales.

And online streaming of classical music grew by a whopping 42%, compared to the 33% rise in the overall market. These figures are presented and discussed in this BBC News article.

Some will no doubt quibble over the specific artists and composers featured in the statistics, and we must admit that the categories formulated by salespeople and marketeers rarely tell the whole story. But those of us who really believe in classical music won’t be surprised by its upsurge and enduring popularity. We know that once people encounter good music, it can wield its transformative power.

It is odd, then, that so many piano teaching colleagues seem to largely avoid classical music unless and until it is specifically requested by a student or required for an exam. Why is this?

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